Demand, bought correctly and measured honestly.
Paid social, search and native run against first-party attribution, with SEO and AI-answer visibility as one motion. Reported on contribution, not platform ROAS.
- Measurement first
- Find the arbitrage
- Scale what survives
- Template it
Media buying is arbitrage: buy attention for less than it turns out to be worth. Everything else — creative, landing pages, bidding, lifecycle — serves that one calculation. Agencies lose the plot when they start optimising for whatever their dashboard happens to show.
We run paid, search and answer-engine visibility off the same first-party signal, so creative and budget decisions read from the same number. We run our own money through the same desks, which is why we can tell you quickly when a channel won't work for you.
Concretely, what you get.
Paid media, hands on
Meta, Google and native. Structure, bidding, pacing and audience architecture, reported against contribution.
Creative systems
Modular concepts, versioned assets, a testing cadence that produces learnings rather than opinions.
Search and AI visibility
Technical SEO, content architecture, internal linking and structured data — tuned for classic search and for being cited by answer engines.
Conversion architecture
Funnel design, staged capture, landing systems tested continuously against live traffic.
Lifecycle
Email and retention on the same event stream as acquisition, so a customer is one record rather than four vendor views.
Weekly readout
One page: what moved, what we changed, what's next. No forty-slide monthly theatre.
- 01
Measurement first.
We don't scale spend on numbers we don't trust. If the spine isn't there, that's week one.
- 02
Find the arbitrage.
Small fast tests across channels and angles to locate where attention is underpriced for your offer.
- 03
Scale what survives.
Budget follows contribution. Losers cut without ceremony, winners given creative volume.
- 04
Template it.
Creative, landing, audience and bidding patterns captured so the next campaign starts ahead.
Four ways in. Pick by what you need holding.
Most firms make you book a call to learn what it costs. Here are the ranges, the timelines, and what comes out the other end — so the first conversation can be about your project.
- 011 week
Scoping engagement
You have an idea, a prototype, or a stalled project and need a real plan with a real number.
from $15,000- → Written scope: what ships, what doesn't, what it costs
- → Architecture sketch with the cost-per-request model
- → Eval plan — how we'll know it works
- → Fixed price or rate-plus-ceiling for the build
Start with a scopeusually leads to product build - 026–16 weeks
Product build
You know what you need built and you want it running in production, in your repository, on a date.
$60,000 – $250,000- → A live system: web, native mobile, or agent — typed end to end
- → Thin slice in production by week three
- → Evaluation harness you can run yourself
- → Runbooks, a working local environment, a named handover
Scope a buildusually leads to retained operation - 038–20 weeks
Platform & infrastructure
The attribution spine, the data layer, or the multi-surface system the rest of the business stands on.
from $150,000- → First-party click tracking on your domains, server-side postbacks
- → Warehouse model reconciled to finance
- → Shared engines every property inherits
- → Integrity monitoring on the whole chain
Scope a platformusually leads to retained operation - 04Monthly, 3-month minimum
Retained operation
You want what we built to keep improving, with one accountable party and a weekly number.
from $12,000 / month- → Deploys, incidents, and iteration against the eval harness
- → Weekly one-page readout: what moved, what changed, what's next
- → Cost-drift and quality monitoring
- → An exit written into the agreement from day one
- Minimum
- Minimum engagement is $25,000. Below that, a senior build team rarely pays for itself and we will say so.
- Ranges
- Ranges, not quotes. The scoping week is what turns a range into a number, and it is credited against the build if you proceed.
- Ownership
- Every tier creates repositories, cloud accounts and domains in your name from the first commit. Nothing is held.
Asked and answered.
- What's your minimum media budget?
- Below roughly $25k a month in spend, a hands-on operator rarely pays for itself and we'll say so rather than take the retainer.
- Do you do SEO as well as paid?
- Yes, as one motion. Splitting them is how companies end up buying clicks for terms they already rank for.
- Who owns the ad accounts?
- You do. We operate inside your accounts under your billing, so there's nothing to unwind if we part ways.
- How do you report?
- Weekly, against contribution and earnings per click from your own attribution layer — not platform-reported ROAS.
Need demand?.
Two honest paragraphs beat a ten-page RFP. We answer inside one business day, and the first call is 45 minutes with someone who can scope it.
Or write directly — t@moher.ai