AI development for health and wellness brands.
Comparison engines, compliant claims handling, editorial with review gates, and acquisition built for a category where a careless sentence is a regulatory problem.
- Compliant content systems
- Comparison and decision engines
- Commerce and subscription
- Acquisition inside the rules
Health and wellness punishes the standard growth playbook harder than any other consumer category. Ad platforms restrict the claims, regulators police them, and audiences have been burned enough to detect a stretched sentence instantly.
We build the content and commerce systems with disclosure and claim handling designed in — then acquire inside the constraints rather than pretending they aren't there.
Built for this category, not adapted to it.
Compliant content systems
Editorial engines with disclosure templates, claim libraries, and mandatory review — so scale doesn't outrun the risk function.
Comparison and decision engines
Decision tools that are genuinely useful to the reader, with ranking logic that's defensible and disclosed.
Commerce and subscription
Storefront, subscription mechanics, and lifecycle measured on retained revenue rather than first-order conversion.
Acquisition inside the rules
Paid and organic run within platform policy, with creative built for the constraint instead of repeatedly testing it.
Asked and answered.
- Can you handle regulated claims?
- We build the review gate into the system and work to your counsel's claim library. We don't write regulatory advice — we make sure nothing publishes without the people who do.
- Do you work with supplements and DTC health?
- Yes. It's a category we've operated in directly, including the ad-policy constraints that come with it.
- How do you measure retention?
- Cohort retention and revenue per cohort, tied back to the acquisition source — not first-order ROAS.
- 04Content enginesRetrieval-grounded editorial systems with mandatory human review and automated claim integrity checks. Built to raise output without dropping the floor.
- 03DemandPaid social, search and native run against first-party attribution, with SEO and AI-answer visibility as one motion. Reported on contribution, not platform ROAS.
- 02AttributionFirst-party click tracking, server-to-server postbacks, and warehouse reporting that answers in earnings per click. Built on your domains, in your accounts.
Building in health & wellness?.
Two honest paragraphs beat a ten-page RFP. We answer inside one business day, and the first call is 45 minutes with someone who can scope it.
Or write directly — t@moher.ai