AI development for legal services.
Intake systems, case triage, matching engines, and content built for a category where a single acquired client can justify the whole program.
- Intake and triage
- Matching engines
- Hiring-intent content
- Signed-matter attribution
Legal has the highest tolerance for acquisition cost of almost any category and the worst intake infrastructure. Firms spend heavily on demand and then lose it to a voicemail box on a Friday afternoon.
We build the intake and triage layer first — qualification, routing, response-time enforcement — then acquire against it, because demand poured into a leaking intake is the most expensive mistake in the category.
Built for this category, not adapted to it.
Intake and triage
Structured qualification, automatic routing, and response-time enforcement — with an audit trail on every inbound matter.
Matching engines
Consumer-facing systems that qualify a matter and connect it to the right practice, with defensible routing logic.
Hiring-intent content
Content architecture built around the queries people use when they're ready to retain someone, not just when they're reading.
Signed-matter attribution
Case management outcomes fed back to the acquisition layer so spend chases signed matters rather than form submissions.
Asked and answered.
- Do you work with individual firms or networks?
- Both. Networks and marketplaces are where the systems work hardest, but single-firm intake rebuilds are frequently the fastest win available.
- Can AI handle intake?
- It can handle qualification, routing, and follow-up reliably. We keep human gates on anything that constitutes advice or a commitment.
- How do you measure success?
- Signed matters and cost per signed matter. Form fills are an input, not a result.
- 01AI productWe build AI product for other companies: web, native mobile, and agent systems. Typed end to end, evaluated, deployed on push. You own the repo from the first commit.
- 03DemandPaid social, search and native run against first-party attribution, with SEO and AI-answer visibility as one motion. Reported on contribution, not platform ROAS.
- 02AttributionFirst-party click tracking, server-to-server postbacks, and warehouse reporting that answers in earnings per click. Built on your domains, in your accounts.
Building in legal services?.
Two honest paragraphs beat a ten-page RFP. We answer inside one business day, and the first call is 45 minutes with someone who can scope it.
Or write directly — t@moher.ai