AI development and demand generation for home services.
Site, local search, paid media, and lead routing run as one retained system for contractors — reported on booked jobs, not clicks.
- Site built to convert
- Local search coverage
- Paid media on contribution
- Lead routing and review capture
Home services is the category where the fundamentals still win outright: show up in local search, answer fast, look credible, and measure booked jobs rather than clicks. Very few operators do all four.
We run these as one retained system — site, local search, paid media, and lead routing under a single accountable party — because splitting them across three vendors is how contractors end up paying for leads they never receive.
Built for this category, not adapted to it.
Site built to convert
Fast, credible, mobile-first, with staged capture and a phone path that works on the first tap.
Local search coverage
Service-area architecture, structured data, and profile management built for the towns you actually serve.
Paid media on contribution
Search and social run against booked jobs and average ticket, with seasonal pacing set in advance rather than reacted to.
Lead routing and review capture
Leads delivered instantly to your phone and CRM, with automated review requests after completion.
- Contractor demand engine.Site, local search, paid, routing — one retained system reported on booked jobs.Client · Web · Paid
Asked and answered.
- Do we own the leads and the accounts?
- Always. Ad accounts, site, phone numbers, and CRM stay in your name. Nothing is held hostage.
- What size contractor does this suit?
- Operators doing meaningful volume with capacity to fill. Below that, a retained system costs more than it returns and we'll say so.
- How do you report?
- Booked jobs and cost per booked job, weekly. Impressions and clicks are inputs we manage, not results we report.
- 03DemandPaid social, search and native run against first-party attribution, with SEO and AI-answer visibility as one motion. Reported on contribution, not platform ROAS.
- 04Content enginesRetrieval-grounded editorial systems with mandatory human review and automated claim integrity checks. Built to raise output without dropping the floor.
- 02AttributionFirst-party click tracking, server-to-server postbacks, and warehouse reporting that answers in earnings per click. Built on your domains, in your accounts.
Building in home services?.
Two honest paragraphs beat a ten-page RFP. We answer inside one business day, and the first call is 45 minutes with someone who can scope it.
Or write directly — t@moher.ai